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Brand · Logo & endorsement

Aarhus Kommune leads, the product names itself.

Aarhus Kommune is the institutional brand — present, but quiet. It signs each product as a footer endorsement rather than a banner. In the header, a small emblem pairs with the product's own name.

Endorsement mark — Aarhus Kommune

The official Aarhus Kommune mark. Use it small and low — a footer endorsement that says who stands behind the product. Don't recreate it; always use the supplied SVGs.

Aarhus Kommune, mørk
Mørk · on light AAK_02_venstrejusteret_sh.svg
Aarhus Kommune, hvid
Hvid · on dark AAK_02_venstrejusteret_hvid.svg
Aarhus Kommune, højrejusteret
Højrejusteret AAK_02_hoejrejusteret_dark.svg

Product header lockup

Each product signs its chrome with a small emblem plus its own name — not the Aarhus Kommune logo, not a legacy wordmark. The emblem here is the Aarhus Kommune crest; [Product name] is a placeholder you swap per product.

Emblem[Product name]

Clear space & minimum size

Aarhus Kommune mark med frizone

Minimum clear space equals 25 % of the mark's height on every side. Keep the endorsement small and unobtrusive — it confirms ownership, it doesn't headline.

Do not

Don't stretch
Don't recolour
Don't place on busy backgrounds
Don't add effects

Footer endorsement in context

How the Aarhus Kommune mark sits in a product footer: small, low, quiet — confirming ownership without competing with the product name.

[Product name]
En del af
Aarhus Kommune
[Product name]
En del af
Aarhus Kommune