Design tokens · Colors
A faceted spectrum: blue-forward, green-rich, red-accented.
Drawn from the official ITK logo. Seven brand hues plus a neutral slate scale. Deep blue leads; greens expand; red stays sharp and rare.
Brand palette
HEX#007BA6
RGB0 · 123 · 166
HEX#00A5CD
RGB0 · 165 · 205
HEX#00B5C9
RGB0 · 181 · 201
HEX#73BC99
RGB115 · 188 · 153
HEX#008D3D
RGB0 · 141 · 61
HEX#89BD23
RGB137 · 189 · 35
HEX#E44930
RGB228 · 73 · 48
HEX#FFFFFF
RGB255 · 255 · 255
Neutral scale
Usage
Do — lead with blue
- Primary CTAs, links, headers
- Data viz primary, hover states
- Body text on paper
Do — use greens structurally
- Status “active”, success
- Tag backgrounds, surfaces
- Highlight on dark backgrounds
Avoid
- Red as a fill for large areas
- Colors outside the palette
- Decorative gradients